Sneak peak at the Wendell Potter Joske’s Collection

Incredibly beautiful

The Top Shelf

As we are on the cusp of the holiday season, I thought our readers might enjoy indulging in a little nostalgia. Earlier this year, Special Collections received a donation of Joske’s materials collected by Wendell Potter, the department store’s Display Director. The collection contains many photographs of events held by Joske’s including seasonal fashion shows and in-store promotional events.

Fall Fashion models, 1955

Wendell Potter’s display expertise is undeniable when one looks at the photos of merchandising at the downtown store. His talent and direction were most evident in his holiday creations. In the late 1950s, during the holiday shopping season Joske’s Santa took up residence in the Fairyland Castle designed by Potter.[1]

In 1960, Potter took his design skills to new levels with the creation of the much loved Fantasy Land-a Christmas wonderland situated on the 4th floor of Joske’s.

Wendell Potter with the Fantasy Land train, 1960

A…

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